Podcast

Every lawyer wants more cases.

Very few are willing to wait long enough for the strategy that keeps producing them.

In this episode of *That One Lawyer Podcast**, **Neal Goldstein sits down with Seth Price* to discuss one of the biggest mistakes law firm owners make with marketing: giving up on SEO before it has a chance to work.

Their conversation goes far beyond search engine optimization. Neal and Seth explore why relationships often outperform credentials, why some of the most successful professionals weren’t necessarily the best students, and why patience, consistency, and strong interpersonal skills can create opportunities that talent alone cannot.

Seth shares his perspective on building sustainable organic growth for law firms, including why SEO requires a long-term mindset, how lawyers should evaluate marketing investments, and the realistic timeline for seeing results. They also discuss local search, managing expectations, and avoiding the costly cycle of chasing the next marketing trend.

Whether you’re starting your own practice, growing an established law firm, or deciding where to invest your marketing budget, this episode offers practical insights into what actually drives long-term success.

In this episode, you’ll learn:
• Why most lawyers quit SEO too soon
• How long organic growth really takes
• The biggest mistake law firms make with digital marketing
• Why relationships can matter more than credentials
• How successful lawyers think differently about long-term growth
• What to expect before SEO begins producing meaningful results

If you’re serious about building a stronger law practice through smart marketing and sustainable growth, this conversation with *Seth Price* is one you won’t want to miss.

🔔 *Subscribe to That One Lawyer Podcast* for more conversations with the lawyers, entrepreneurs, and industry leaders shaping the future of the legal profession.