• By Neal Goldstein

Why Your Life Partner Should Be Your Business Partner This Valentine’s Day

Today, Valentine’s Day is celebrated with much fanfare, from gifting flowers to enjoying fancy dinners, symbolizing society’s appreciation for love. However, amidst these celebrations, I propose a unique perspective: integrating your business life with your personal one, especially for professionals like lawyers.

For instance, at the stroke of midnight, I ensure not just to wish my wife, Gina, a happy Valentine’s Day but also to express my love through thoughtful gestures like her favorite chocolates. Yet, my message today transcends these traditional tokens of love.

The Case for Business and Personal Life Integration

In the professional realm, particularly among lawyers and entrepreneurs, there’s a tendency to compartmentalize business and personal lives. This separation is often justified as a means to shield our loved ones from the stress and challenges of our professional endeavors. However, this approach misses a crucial opportunity for partnership and support.

I advocate for involving your life partner in your business, at least as an advisor. Their vested interest in the business’s success, due to the inherent financial and emotional implications, makes their insight invaluable. Discussions on business decisions can benefit from their perspective, offering clarity and logic that might elude us in the heat of professional challenges.

Sharing as an Act of Love

What better way to demonstrate love this Valentine’s Day than by inviting your partner into the heart of your professional world? This sharing fosters a deeper understanding and appreciation between partners, ensuring they are prepared and informed, come what may.

Gina and I regularly discuss not only the status of the firm but also its values and direction. When considering pivots or new strategies, I seek her keen advice, recognizing the importance of her insights. This level of involvement ensures she is not just a bystander in my professional life but a key advisor whose perspectives are invaluable.

In our case, Gina is well-versed in the firm’s operations, not just from a legal standpoint but also its financial health. This openness ensures she is fully prepared for any eventuality, including my absence. This level of shared understanding and preparedness is, to me, a profound expression of love and trust.

Conclusion: The Balance of Sharing

Deciding the extent of business information to share with your partner is personal. However, I argue that choosing not to share, at a minimum, detracts from the depth of your relationship. Regular discussions about the firm’s status, upcoming engagements, financial health, values, and direction have enriched my relationship with Gina, making us partners in every sense of the word.

In the spirit of Valentine’s Day, let us remember that “Alone we can do so little; together we can do so much” – Helen Keller. This quote beautifully captures the essence of partnership and the incredible achievements that come from sharing our lives, both personal and professional, with those we love.

Let this day of love be a reminder that the bonds we forge in our personal lives can empower us in the business world, creating a foundation of mutual respect, understanding, and success. By inviting our partners into all aspects of our lives, we not only enrich our relationships but also pave the way for greater accomplishments together.


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